Footy. Made by fans.
Since day 1, fans have made footy what it is. Which is why Youi is dedicated to acknowledging that football is ‘Made by Fans’ by shining a spotlight on those legends who cut the oranges, run the water, operate the BBQ and support their club. We’re proud to be the official partner of footy fans.
Weekend footy is made by fans.
Every game of footy played on Saturday and Sunday mornings are Made by Fans. From orange slicers to guernsey washers, footy is made by fans.
Scott takes over Lions Sponsorship
When we decided to become the Official Partner of Footy Fans, we knew we had to do something that showed fans just how much we valued their contribution to the game. So, we gave one fan our sponsorship to his beloved Brisbane Lions for a whole round. Scott’s sponsorship is just the start of how we intend to celebrate and reward fans for making footy, footy.
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Match News, Videos and Photos
Who is Superfan Scott?
Getting Onto the Guernsey
Lions No.1 Fan series
There are stars right across the field on the Brisbane Lions men’s and women’s teams, each with their own loyal legion of fans. But some fans rise above the rest, with tales and memories of the player that show them in a whole new light. Now we bring these ‘number 1 fans’ together with star Lions players to get the goss.
Like Father, Like Son: Dayne Zorko's Legacy Lives on in His Number 1 Fan Louis
Keidean Coleman's Journey to the Top, Guided by Number 1 Fan Bernice
From Shy Recruit to AFLW Star: Tahlia Hickie's Journey with Her Number 1 Fan
Shannon Campbell's Number 1 Fan: Dad Keith’s Support Fuels AFLW Star's Journey
From strength to strength
It was 2020 when we first connected with the Brisbane Lions Football Club. Initially we got on board as Coach Partner and then in 2022, stepped up to be a Major Partner. In that time, we haven't looked back, supporting the players, the community and of course, the fans, without whom the Lions wouldn’t be the club they are today.
Footy. Made by fans.
Sure, the Lions players are the stars of the show. But what about the fans? Without them, footy wouldn't exist. That's why we're putting our support behind them; the individuals who love the game and give plenty to it.
Community canteen
The Youi Community Hill and Canteen is made by fans. Week in, week out, we give dedicated grassroots clubs and organisations the opportunity to raise much-needed funds at Lions AFLW home games. During the 2023 season, we’re proud to have helped raise more than $70,000.
Stories of change
For better or worse, change happens to all of us – even the biggest stars in the Brisbane Lions. We captured some of their stories of change.
Craig Starcevich: Winning Player, Winning Coach
Courtney Hodder: Finding her place in her sport and her culture
Joe Daniher: The challenge of pushing through injury
Sophie Conway: AFLW success dedicated to her mother
Conor McKenna: From Gaelic Football to AFL and back again
